Get in touch with Yves Pilet
Contact Yves with a practical question, idea or request for a coffee. We'll talk employer branding!

 

Neem contact op met Yves Pilet
Contacteer Yves met een praktische vraag, idee of verzoek voor een kop koffie. Dan hebben we het over employer branding!

Philip de Croystraat 13
Sittard, LI, 6137
Netherlands

+31 (0)6 4242 6703

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Posts

The Art of Work

Yves Pilet

On the 13th of September I was invited to be part of an employer branding panel at the Art of Work for it’s first live event in Amsterdam, the Netherlands. Hosted by Homerun and Spaces this event hit the right note in topic, surroundings and audience. Simply put: a great event! NRC wrote an article on it and this blog is the English recap of that article. Enjoy.

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A warm welcome in Veenhuizen

Yves Pilet

On Tuesday June 26th I spoke at the employer brand event in Veenhuizen, near Assen in the north of the Netherlands. Veenhuizen? Never heard of it. Me neither! But when I arrived after a 4.5-hour train journey, I landed in a truly beautiful area with a lot of history (known from the National Prison Museum, typical housing and wide green terrain). I was really surprised.

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How robots shape the new world of work

Yves Pilet

We read about it regularly in the paper, online and through research papers: our jobs are disappearing due to technology! But we also learn through research that technology creates new jobs. Be as it may, technology has an impact on our society. In fact, it is the biggest trend today and in the future. And with that said, it also has an impact on your employer branding- and recruitment strategy and -communications.

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Vitality as part of your internal employer brand

Yves Pilet

By working overtime, companies are able to tackle labor market shortages for a while but they won't be able to sustain it for long time. You will have to look for structural solutions for your staff shortages. Longer term solutions such as employer branding are suitable for attracting new employees and retaining current employees, but the art is also to avoid the dropping out of current employees at all times.

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Posting job offers in 2018 that work

Yves Pilet

Job offers that are posted along the guidelines of ‘post and pray’ don't work anymore in 2018. Nowadays, employees want to know what kind of organisation they're possibly going to work for and look for the right culture that fits their personal brand. So when you're thinking about formulating your job offers, please use the following 5 tips as guidelines to make sure you'll be able to land the right employees for your organisation.

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