O This is the average profile of 23 top global employer brands included in this analyses. As you can see all brands perform well as an internal and external employer brand.
O This is your company employer brand based on your answers of the survey questions.
Your NAVIGATOR Profile
Benchmark: 17? brands (corporate (= interbrand) and employer (=universum))
PHASE 1: SEARCH
1 - 11) driver questions + 12) easy to attract new talent 13) easy to retain new talent
PHASE 2: THINK
1) We have an employer brand strategy 2) we have a well defined EVP 3) We have a social media strategy in place
4) questions Brett
PHASE 3: ACT
1) We have a different kind of communications style 2) We are active on social media to attract talent
PHASE 4: CHECK
1) We measure our employer brand activities (zie SABIC report)
Employer Brand Grid
Internal employer brand:
- company: 11 questions (drivers)
- benchmark: Glassdoor (5 questions)
External employer brand:
- company: 1) easy to attract talent? 2) strong corporate brand? 3) loyal customers
- benchmark: Universum 17 best employer brands (Google #1)
Corporate brand versus employer brand
SPIDER PICTURE OF RESULTS?