Unit 2.1 - Introduction to employer branding
2.1.1 course overview
In this unit, we'll look at what this course will cover and some fundamentals you'll use in your employer brand journey.
Chapter 1 of the book 'Blue Print - Your employer brand guide'.
The Economist, september 2014, 'How companies win the talent battle' (pdf)
The growth of the employer brand.
2.1.2 HISTORIC GROWTH OF THE CONCEPT
2.1.3 MARKET DEVELOPMENTS
Megatrends like technology and declining growth rates of fertility lead to a smaller influx of potential employees. The latter works differently for each continent as shown in the interactive below.
2.1.4 DEFINING THE CONCEPT
"Employer branding is the journey of ...
- Yves Pilet
2.1.5 NEXT STEPS