Unit 2.1 - Introduction to employer branding

2.1.1 course overview

In this unit, we'll look at what this course will cover and some fundamentals you'll use in your employer brand journey.


OBLIGATORY LITERATURE

  • Chapter 1 of the book 'Blue Print - Your employer brand guide'.

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ADDITIONAL RESOURCES

  • The Economist, september 2014, 'How companies win the talent battle' (pdf)

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USEFUL BLOGS

  • The growth of the employer brand.

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2.1.2 HISTORIC GROWTH OF THE CONCEPT
 

 

 

 


2.1.3 MARKET DEVELOPMENTS
 

Megatrends like technology and declining growth rates of fertility lead to a smaller influx of potential employees. The latter works differently for each continent as shown in the interactive below.


2.1.4 DEFINING THE CONCEPT
 

"Employer branding is the journey of ...
- Yves Pilet

2.1.5 NEXT STEPS

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