Yves Pilet Consultancy
Employer brand management
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Posts tagged Social media
This is how you attract and retain the right employees

The following article appeared on 6th of May in a blog on deondernemer.nl and in the 'Week van de Ondernemer' (week of the entrepreneur) Special, a Dutch magazine were speakers, experts and entrepreneurs are interviewed by journalists on specific topics related to the Week van de Ondernemer and spread among 1.2 mln readers. I was interviewed on the topic employer branding and it can be used by SMEs. This blog post is a translation of that article.

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How is social media recruitment used to strengthen an employer brand?

Social media is part of our society. It's fully integrated into our daily lives and recruiters are widely using it to their advantage. Posting vacancies was just to beginning: nowadays it's about strengthening your employer brand via LinkedIn (for one), but also presenting visually interesting content. In 2017 new trends start to enfold. How will they influence your employer brand?

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