Yves Pilet Consultancy
Employer brand management
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Practice what you preach

Companies want to stand out from the competition, but most of the time they’re not able to back up their promise. Surely their idea on what they want to be like is rock-solid, but this image is most likely a one-sided projection of the company, namely from a management perspective. It’s who they want to be in order to sell their product and services, but it’s not always true when actually buy at their company as a consumer. The same is true for employees.

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