Yves Pilet Consultancy
Employer brand management
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How you can entice potential employees in your recruitment funnel

As an employer you want visitors to get a taste of your organisation via your career site or via other digital channels where you are looking for talent. An excellent way to do this is to publish a short quiz with questions, in which you, as an employer, pack the core values into questions presented to the visitor. In other words, you are going to see if the potential candidate fits your cultural values. Personally I am a big supporter of Interact: a handy online tool where you can build quizzes, giveaways and polls in no time.

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Genuine interest

Smart employers understand that you should not only offer attractive employment conditions. Employees are looking for a company where they receive attention as a person, where they are not considered a number. Employees can choose where they want to work and with whom, especially in times of economic growth.

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Practice what you preach

Companies want to stand out from the competition, but most of the time they’re not able to back up their promise. Surely their idea on what they want to be like is rock-solid, but this image is most likely a one-sided projection of the company, namely from a management perspective. It’s who they want to be in order to sell their product and services, but it’s not always true when actually buy at their company as a consumer. The same is true for employees.

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