New book on employer branding: Boost Your Employer Brand
On the 15th of November I'll be launching my book 'Boost Your Employer Brand'. This book is about attracting, motivating and retaining staff using my methodology. Employers are enthusiastic about this methodology, which can be applied to any organisation.
The global labor market is changing. The economy draws on and the struggle for talents is again broken out. Recruitment alone does not work anymore. Employers need to employ employer branding to achieve their goals, but how do you do that?
This book is about why employer branding is important, what it means and how an organization can attract, motivate and retain staff using the Blue Print methodology. With this method, every organization is able to become attractive to current and new employees. The application of Blue Print leads to a stronger employer brand, which makes employees more loyal and motivated, become loyal and improve financial performance. The book is intended for directors, HR, Recruitment, Marketing and Communications departments and students at colleges and universities. In this book, I'll explain my methodology, Blue Print, and in a separate chapter I'll explain how I applied Blue Print to SABIC.