Employer branding becoming more important than corporate branding

Employer branding becoming more important than corporate branding

Profit is a result of company culture. As a result, employer branding is becoming more crucial - even more crucial than corporate branding. The largest US stock listed companies show this trend: in the last 15 years, a fundamental shift occurred. Hard assets are becoming less relevant. Human capital is the way to distinguish themselves.

The synergy between recruitment and employer branding

The synergy between recruitment and employer branding

The data transformer

The data transformer

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