The quest for the Brand Manifesto (2)

The quest for the Brand Manifesto (2)

Off to Dublin!

Friends, it’s time! I packed all of my stuff for my trip to Ireland, including the letter from my great-grandfather, Louis Pilet. My quest for the Brand Manifesto is about to begin. I’ll take the 6:45 train to Schiphol, Amsterdam from where my flight to Dublin will leave. My trip is about to start!

Perhaps a final time for a good night's sleep? Who knows what I’ll encounter these next few weeks. One thing’s obvious: I’m really eager to explore the area in search of the most prestigious treasure in the world of branding: the Brand Manifesto. Great to start a journey like this one, always exciting. I expect a beautiful environment and hopefully a little bit of sun.

The quest for the Brand Manifesto (3)

The quest for the Brand Manifesto (3)

The quest for the Brand Manifesto (1)

The quest for the Brand Manifesto (1)

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