course 2: Employer branding fundamentals

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You'll learn to:

  • Understand what employer branding is.

  • Built your employer brand.

  • Measure your employer brand.

  • Develop tips and tricks.

Check the FAQ for more details.


Course schedule

Unit 2.1 - Introduction to employer branding

2.1.1 Course overview
2.1.2 Historic growth of the concept
2.1.3 Market developments
2.1.4 Defining the concept
2.1.5 Next steps

Unit 2.1 Assessment

Unit 2.2 - Search for employer branding data

Measuring the employer brand
Employee engagement
Culture
Summary and takeaways

Unit 2.2 Assessment

Unit 2.3 - Making it count

Plotting results in order
Internal & external employer brand analysis
Connecting the dots
Summary and takeaways
Course summary

Unit 2.3 Assessment

Live Event 2.1 - Yves Pilet and Richard Speetjens (video)

Live Event 2.2 - Yves Pilet and Michiel Evers (video)