Yves Pilet Consultancy
Employer brand management


in 2004 LEGO was on the brink bankruptcy, 11 years later the business was turned around with reported revenue of $5.2 billion

How did they do it?
By redesigning their business model to stay as relevant to kids today as it was in the past.
1) They got rid of LEGO branded products and decided to focus solely on their core value propositions the LEGO Bricks.
They sold their four theme parks, as well as their video game development division.
2) Long thought of as a boy's toy, they doubled the size of their market by designing sets for little girls who rave about them.

Want to learn how the world most successful companies redesign their business model?
Get hands-on with Alexander Osterwalder during a rare, two-day workshop, where he will help you go deeper into the methodology and learn by listening, doing and interacting.

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