in 2004 LEGO was on the brink bankruptcy, 11 years later the business was turned around with reported revenue of $5.2 billion
How did they do it?
By redesigning their business model to stay as relevant to kids today as it was in the past.
1) They got rid of LEGO branded products and decided to focus solely on their core value propositions the LEGO Bricks.
They sold their four theme parks, as well as their video game development division.
2) Long thought of as a boy's toy, they doubled the size of their market by designing sets for little girls who rave about them.
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