Yves Pilet Consultancy
Employer brand management

Case study


Sabic is one of the world's largest petrochemical companies: 35,000 people is over 50 countries in 5 continents. Each year Sabic wants to attract and retain over 1,000 employees in this highly competitive market. We were tasked with collecting, analysing and consulting on their current employer brand strategy.



Integrate all current SABIC employer brand initiatives into one solid approach and fill in the gaps.


We created a report based on Blue Print. Use data and combine it with the Blue Print approach. Analyse steps of the approach. Provide recommendations for the future.


Number one employer of choice in the Netherlands and China. Global profits over 1 billion. Strong integration of skills.

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