Yves Pilet Consultancy
Employer brand management

Case: SABIC

1 + ronde afbeelding data

Input:

  • Vision 2025 (SABIC)
  • Employee engagement survey (CEB)
  • Customer satisfaction survey (?)
  • Talent Brand Index (LinkedIn)

Output:

  •  

2 + ronde afbeelding report

Input:

  • Interviews (The Brand Valley)
  • Conference call (The Brand Valley)

Output:

  • Employer Brand Strategy (The Brand Valley)
  • Recommendations
  • Communications plan

3 + ronde afbeelding employer brand concept (Adept)

Input

  • Briefing communications agency (SABIC)
  • Corporate guidelines (Bisqit)

Output

  • Push the button campaign (...)
  • Employer brand concept (Adept)
  • Employer brand communication touch points (Adept)
  • Employer brand concept (...)
  • Employer brand communications touch points (...)

4 + ronde afbeelding Navigator dashboard

Input

  • Vision 2025 (SABIC)
  • Employee engagement survey (CEB)
  • Customer satisfaction survey (?)
  • Talent Brand Index (LinkedIn)
  • Internal brand perception (Glassdoor)

Output

  • Employer Brand Grid
  • Navigator dashboard
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