Input:

  • Interviews (The Brand Valley)
  • Conference call (The Brand Valley)

Output:

  • SABIC Employer Brand Blue Print (Strategy?) (The Brand Valley)
  • Recommendations
  • Communications plan

Blue Print element: 

Employer Brand Landscape

Result

Key recommendations

  • Social media plan
  • ...
  • ...
  • ...

SABIC Employer Brand Blue Print
"Becoming a confident world leader" (pdf)